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At first glance, having another company manage your social media marketing might seem like a strange idea; after all, isn't the point to get more up close and personal with your customers? Maybe, but a trained creative team – one that knows your company's online and offline marketing goals as well as you do – might be able to take your campaigns to places you couldn't.

In a nutshell, that's why so many business owners are turning to professional web design and online marketing companies to handle their social communications. It isn't that they couldn't do it themselves, but that they couldn't do it as well, or simply don't have time. Often, that's a pretty good trade-off when you consider that using Facebook, Twitter, and LinkedIn can help you to bring in hundreds of new customers every year… but only if you manage them the right way.

Here are three good reasons to consider outsourcing your social media marketing, and make more money for your business in the process:

A good social media marketing team can keep you posting more frequently. If you were to trace the path of a typical small business social media marketing campaign, it would go something like this: Business owner reads about the hundreds of millions of people who are using Facebook, Twitter, and LinkedIn to find customers, and decides to start some profiles and participate. This goes well for a couple of weeks, until they discover that they still have too many other time commitments, and the whole thing falls apart.

It's no good trying to find customers on Facebook if you only have time to log in once every other month or so. Leave it to the professionals who have time to write and post – social media marketing is one of those areas where consistency counts for a lot.

A writer who knows your business and customers can keep you on topic. In the same way, too many otherwise professional men and women fall into the trap of constantly telling the world about their personal thoughts and feelings, when they should be finding interesting things to say about their products and industry. Because a good social media copywriter can get to know you and your business, but not everything that's going on in your personal life, they can help you keep your posts and content on message and with the right tone.

You might end up with better social media content, and a much more effective campaign. In the end, your success in finding customers through social media sites is going to depend very largely on your ability to spread interesting articles, photos, and videos, and to do it consistently. With quality content, readers and potential customers always have a reason to come back to your website or social profile; without them, you're just another vendor trying to sell something online. If you don't have the time or creative ambition to come up with attention-grabbing content, then do yourself and your business a favor and delegate the project to someone who does.

Social media is a great way to express your thoughts and feelings, not to mention keep up with friends and acquaintances. But if your Madison area business decides to outsource your social media marketing, it can be an even better way to generate leads and find new business.
Best Regards,




Thomas J. Holzkopf
Certified Internet & Digital Marketing Consultant
Tom@WSIPrositebuilder.com
www.WSIPrositebuilder.com
Office: 608-523-4255

Years ago, the FDA established a pyramid of foods to remind Americans that they should be eating a mix of fruits, vegetables, grains, etc. And although much of that seems like plain old common sense today, there are times when it's good to be reminded that we all need a little bit of variety if we're going to keep performing at our best

In today's Internet marketing environment, the same could be said of your website. Your website needs a healthy diet if it's going to grow and become more profitable. Here are a few of the things you need to be feeding it on a regular basis:

Interesting, search engine friendly content to attract links and traffic. When it comes to web marketing, there just aren't any substitutes for fresh, interesting content. Why do you think it is that we offer so much free advice on this blog? Besides the fact that it lets us do a good deed and help out business owners in need now and again, it's also a great way to show the major search engines – not to mention our clients – that we've got lots of new ideas to share. Do that often enough, and you're bound to earn a better ranking on Google, Yahoo, and Bing.

Pay per click advertising to occupy sponsored listing slots. Numerous studies have shown that potential customers who are serious about buying tend to click on search engine advertisements much more frequently than other users do. In fact, they often look to those listings first, since they know they are likely to link directly to the products and information they're trying to find. For that reason, it's a good idea to feed your website a steady helping of paid traffic. Move some of that print ad budget over to online advertising for a few months and try it out. It's not always as cost-effective as organic search engine optimization is in the long-term, but it can keep serious buyers visiting your site every day, and it is much more cost effective than direct mail, newspaper and magazine ads, Yellow Pages, and other traditional advertising.

Social media posts to deepen customer relationships. Not everything on the Internet is about finding new customers; you can often do pretty well just by taking care of the ones you have now. Remember that as you establish and develop networks on Facebook, Twitter, and LinkedIn. While you may not be able to sell to them as aggressively as you would if you were to sell to one on your company's product pages, you can go a long way toward deepening the relationship you have with them, with the aim of turning them into even better customers over time.
Best Regards,




Thomas J. Holzkopf
Certified Internet & Digital Marketing Consultant
Tom@WSIPrositebuilder.com
www.WSIPrositebuilder.com
Office: 608-523-4255