At first glance, having another company manage your social media marketing might seem like a strange idea; after all, isn't the point to get more up close and personal with your customers? Maybe, but a trained creative team – one that knows your company's online and offline marketing goals as well as you do – might be able to take your campaigns to places you couldn't.
In a nutshell, that's why so many business owners are turning to professional web design and online marketing companies to handle their social communications. It isn't that they couldn't do it themselves, but that they couldn't do it as well, or simply don't have time. Often, that's a pretty good trade-off when you consider that using Facebook, Twitter, and LinkedIn can help you to bring in hundreds of new customers every year… but only if you manage them the right way.
Here are three good reasons to consider outsourcing your social media marketing, and make more money for your business in the process:
A good social media marketing team can keep you posting more frequently. If you were to trace the path of a typical small business social media marketing campaign, it would go something like this: Business owner reads about the hundreds of millions of people who are using Facebook, Twitter, and LinkedIn to find customers, and decides to start some profiles and participate. This goes well for a couple of weeks, until they discover that they still have too many other time commitments, and the whole thing falls apart.
It's no good trying to find customers on Facebook if you only have time to log in once every other month or so. Leave it to the professionals who have time to write and post – social media marketing is one of those areas where consistency counts for a lot.
A writer who knows your business and customers can keep you on topic. In the same way, too many otherwise professional men and women fall into the trap of constantly telling the world about their personal thoughts and feelings, when they should be finding interesting things to say about their products and industry. Because a good social media copywriter can get to know you and your business, but not everything that's going on in your personal life, they can help you keep your posts and content on message and with the right tone.
You might end up with better social media content, and a much more effective campaign. In the end, your success in finding customers through social media sites is going to depend very largely on your ability to spread interesting articles, photos, and videos, and to do it consistently. With quality content, readers and potential customers always have a reason to come back to your website or social profile; without them, you're just another vendor trying to sell something online. If you don't have the time or creative ambition to come up with attention-grabbing content, then do yourself and your business a favor and delegate the project to someone who does.Social media is a great way to express your thoughts and feelings, not to mention keep up with friends and acquaintances. But if your Madison area business decides to outsource your social media marketing, it can be an even better way to generate leads and find new business.
Thomas J. Holzkopf
Certified Internet & Digital Marketing Consultant