Pinterest has slowly been staking a solid spot in the social media world. Although it’s best suited for personal use, a business may benefit from it as well.
Remember
your locker in high school or the bulletin board in your dorm room? It
had pictures, ticket stubs and other neat tidbits you hoped others would
see – and comment on. Take that idea and spin it in a web-friendly way –
and you have Pinterest.
See a photo on the web you like? “Pin it”. Comment on other interesting “pins”. The important part is to get involved in the Pinterest community. Like all social media, Pinterest’s main goal is sharing, making it mostly a personal, social experience. However, just by thinking a little outside the box, we can see how easily it would be to fit this into a digital marketing plan with great success.
Here is a beginner’s look at Pinterest possibilities for your business:
About.
Warning: Not every business should add
Pinterest to their list. By the visual nature of the site, it works best
for services that may benefit from others seeing pictures of what you
have to offer. Think restaurants, home decor, general retail, the
wedding industry and travel.
Benefits.
There are a few benefits of Pinterest.
Number one is that each image is automatically imbedded with a link back
to the source. If that source is you, your site will see an increase in
traffic as more people click on the image. Another benefit is that
Pinterest images are easily shared, so the potential reach could be
quite high if the picture is interesting.
Go the Extra Step.
Once you get the hang of Pinterest and
start to get comfortable with it, try experimenting and thinking outside
of the box. Try getting creative with contest ideas that get people to
pin your images or consider adding a “Pin It” button to your blog.
Have you tried Pinterest yet? What are your thoughts?
Pinterest is one of many tools you can use to optimize your digital marketing plan. Get on the right path today by contacting a knowledgeable WSI Internet Consultant to assist with your strategy.
