As we wrote recently, the sheer numbers of smart phones being sold – and subsequently, the numbers of people accessing the Internet through them – practically scream for business owners to launch mobile versions of their websites. But at the same time, it isn't enough to simply have a mobile version of your site online; to really profit, you need to conform to the medium.
To help you understand why and how, here are four things that we have noticed in truly great mobile business websites:
They load quickly and consistently. It shouldn't matter whether your customer has an iPhone or a Droid. Either way, they want your mobile business site to load quickly and cleanly, and without putting a huge dent in their data plan.
They have lots of easy to access calls to action. On a mobile business website, don't ask people to download a lengthy white paper or read dozens of product details. Instead, give them the choice to do things like "add to cart”, "click to call us now”, “download coupon”, “subscribe for discounts”, or “scan QR code” (more on this in our next blog post!). These are much easier to manage on a smart phone, and make more sense for customers using one.
They allow users to click through to everything. Speaking of which, the more of these actions that are available through a single click or tap of the screen, the more of them your customers will take advantage of. So, if you really want to boost the profitability of your mobile business website, then make it very easy for users to do what you're asking.
They are reduced to what's necessary. In the vast majority of cases, a mobile business website can easily be squeezed into four or five brief pages. Again, it's important to remember that your mobile customers have a limited amount of time and bandwidth at their disposal, so make sure you aren't asking them to waste either one.
Owners of all size businesses should have a mobile marketing plan that takes advantage of the tremendous opportunities available in the mobile technology environment. If you would like to sit down and discuss these opportunities, you should contact WSI
since we have been helping small and medium size businesses
grow through professionally developed mobile and online strategies for many years. If you're in
the Madison Wisconsin area, give us a call today at (608) 523-4255 and
let's discuss these opportunities right away!
Thomas J. Holzkopf
Certified Internet & Digital Marketing Consultant