Why You Need to Have a Mobile Website for Your Business
For all the business owners who have decided to postpone designing and launching mobile versions of their websites, we have one number to give you: 20,000.
In case you're wondering what that figure represents, that's the number of Google Android smart phones being sold every single day. Add to that a similar number of iPhones, not to mention iPads, tablets and other web-ready mobile devices, and it's easy to see why mobile business websites aren't the passing trend or fad that a lot of companies want to treat them as.
With that in mind, there are two important implications for every company that is serious about online marketing:
First, that you really do need a mobile version of your business website. Estimates are difficult, because the market is changing so quickly, but it's clear that hundreds of millions of people are already accessing the web via smart phones. In fact, more of them will go online through mobile devices than they will through traditional laptop and desktop computers in the next few years. If you want to capture some of that market – and you should – then a mobile business website is a necessity.
And secondly, that your mobile business website shouldn't just be a smaller version of your existing site. In a rush to "go mobile," a lot of companies are simply shrinking down their existing websites. That's not a good idea, because mobile users want speed and accessibility that they can't get from simply shrinking a standard-sized business website.
Rather than just going small, look for a way to condense the most valuable elements of your current website into a smaller, four- or five-page design. Once you've done that, you'll have a mobile business website that's more useful for your visitors, and more profitable for your company.
Look for our next post where we'll talk more about how to leverage your mobile website.
Owners of all size businesses should have an online marketing plan that takes advantage of the tremendous opportunities available in the online environment. If you would like to sit down and discuss these opportunities or have us review your existing online plan, you should contact WSI
since we have been helping small and medium size businesses
grow through professionally developed online strategies for many years. If you're in
the Madison Wisconsin area, give us a call today at (608) 523-4255 and
let's discuss these opportunities right away!
Thomas J. Holzkopf
Certified Internet & Digital Marketing Consultant