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Our blog will attempt to educate visitors and clients on trends within the Internet Marketing environment, including Search Engine Marketing (Search Engine Optimization and Paid Search or PPC), Conversion Architecture, Social Media Marketing, Email Marketing, and ancillary services such as online video production and online customer reviews.

Selecting Your Search Engine Advertising Partner - One That Can Answer YES to All Of These Questions:

Tom Holzkopf - Friday, February 17, 2012

 Search Marketing Partner Checklist


Now that you’ve made the decision to market your business via search engine advertising,

you need to find the best partner, one that can answer YES to all of these questions.

 

  • Do you put my ads on all search engines without giving preference to your own directory?

 

WSI Local AdWorks is publisher agnostic, reaching over 98%* of the places people search online. We put your ads on ALL the leading search engines, including Google®, Yahoo!®, Bing™, and Ask®, and many specialized local directories like Local.com®, YellowBot℠, Insider Pages™ and more. Then we dynamically shift your budget to the sites that perform the best.

  • Do you offer display advertising on the web’s top sites to build my brand?

WSI Local AdWorks offers the broadest range of locally targeted display advertising in the industry with over 20 Display media bundles comprised of the web’s top sites plus a myriad of individual sites such as Facebook, MySpace™ (Fox), and Kelley Blue Book®. Our network of media properties reaches an estimated 90% of the total online audience in the U.S.

  • Do you offer re-targeting to bring consumers back to my website?

WSI Local AdWorks offers a unique Remarketing feature that remembers consumers who visit your website and later displays your ad on other sites they visit across the web. This reinforces your brand and recaptures interest in your services after they’ve left your site.

  • Do you provide a local representative to consult with me in person?

WSI Local AdWorks is built on the foundation of local relationships with customers. You work directly with your local Internet Consultant (IC) who meets with you face-to-face to determine your goals, set up your campaign, update you on performance and bring you new solutions to grow your business.

  • Do you have a team of certified specialists to manage and optimize my campaign?

WSI Internet Consultants are backed by a team of over 100 technology and campaign management experts with certifications from Google, Yahoo! and Microsoft® who oversee every aspect of your campaign from provisioning through optimization to ensure the best results.

  • Will you help me with my online reputation?

WSI Internet Consultants help you assess your reputation on major search engines, directories and review sites such as Google Maps™, Yelp® and more, then create a plan to promote positive reviews.

  • Do you build my budget based on the unique number of searches for my services?

WSI Internet Consultants create a custom budget for your business based on the number of searches for your services in your target geographic area, the estimated click-through rate for your keywords, and the average cost-per-click on the search engines.

  • Do you offer real-time reporting with details on conversions including calls, emails, and web forms?

The WSI Local AdWorks platform provides 24/7 online reports with granular details on your true conversions—phone calls, emails, web forms, coupon downloads and more— all of which show the ROI for your campaign.

  • Do you optimize my campaign daily based on conversions across all keywords on every search engine?

WSI Local AdWorks uses patent-pending technology to optimize your campaign twice daily based on conversions (phone calls, emails, web events) —not clicks—generated across all keywords and search engines.  We squeeze more performance out of your budget with every adjustment.

  • Have you run thousands of campaigns for local businesses?

The WSI Local AdWorks platform has run over 400,000 search campaigns for local businesses like yours since 2004 and we are currently managing over 55,000,000 keywords for our advertisers. We leverage this vast experience and proprietary data to setup and optimize your campaign for best results.

  • Do you offer additional services such as organic search engine optimization, social media marketing,  content marketing or landing page conversion optimization to help build my business?

WSI Internet Consultants have advanced certifications and can help assess your website and  entire online environment in order  to identify opportunities for improvement. We offer you a broad array of solutions including a new website or  landing page, organic SEO, fully managed  social media marketing program and eye-catching graphic design for banner ads among  other services.

If you are in the market for a paid search advertising partner, don't hesitate to call the best in the business. We've been managing successful advanced pay-per-click campaigns since 2004, and offer services suitable for small to large-size companies.

Owners of all size businesses should have a digital marketing plan that takes advantage of the tremendous opportunities available in the internet and digital online environment. If you would like to sit down and discuss these opportunities, you should contact WSI since we have been helping all size businesses grow through professionally developed online strategies since the mid-90's.

If you're in the Madison Wisconsin area, give us a call today at (608) 523-4255 and let's discuss these opportunities right away!

Best Regards,

Advanced Internet Marketing Certified

Thomas J. Holzkopf
Certified Internet & Digital Marketing Consultant
Tom@WSIPrositebuilder.com
www.WSIPrositebuilder.com
Office: 608-523-4255

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