Google Local Listings is now Google Maps is now Google Places is now Place Search ... or is it? One thing's for certain, Google local search keeps changing, and Madison Wisconsin area businesses large and small need to change with it if they want to come up in local listings for their products and services. What are local listings? First, Google's objective is always to provide the most relevant information back to their customers, who happen to be the users of their search engine. So when Google can identify that a search is for a product or service located within a specific geographical location (for example, "internet marketing consultant madison wisconsin"), they attempt to show local businesses that provide those products or services. They've been doing that for a while, but HOW they display that information has all changed.
In light of Google’s recent changes to the local search game with the launch of “Place Search,” many business owners are starting to re-visit their digital marketing strategy. And since it appears to be a significant step closer to an online version of the Yellow Pages, you are likely to ask yourself one very critical question: “What does Google Place Search mean to my business?”
In short, “Place Search” is a clear indicator that an optimized web presence is a definite MUST for your business if you want to attract local customers online.
But for more comprehensive insight and expert tips, we’ve just scheduled a special webinar for November 23rd @ 12pm CST. We have WSI Internet marketing experts lined up to discuss the Google “Place Search” feature and educate you on how to leverage the new changes to stay competitive in your company’s local online market.
Some webinar highlights will include:
- The major changes to the results page on Place Search
- How the changes will affect your business’ web presence and online credibility
- Expert tools and techniques that will help your business optimize your Google Place Listing
Here are the registration details (after the webinar, I will be posting a link to the recording) :
Date: Tuesday, November 23rd, 2010
Time: 12:00 PM – 1:00 PM CST