There are a number of reasons that otherwise successful companies don't invest in a good search engine optimization plan. Some are worried they don't have the budget, or that the market is too competitive; others might've tried it years ago, but didn't get the results they were looking for.
Regardless of the reason, however, if you haven't been actively trying to reach the best spots on Google, Yahoo, and Bing for your most important keywords, the time to get started is right now.
Why? Because having a strong search engine ranking can literally mean the difference between having thousands of new customers find out about your business every week and watching those same buyers go elsewhere. What's more, high-level SEO tools – like optimized web pages, blog posts, article and press releases, photos, videos, and other digital assets – don't just help you improve your search engine ranking, but enhance the rest of your online marketing, too, by expanding your brand visibility across the web. The more assets you optimize for the right keywords, the more virtual real estate your brand takes up across the web, and the more visible your company becomes for those keyword searches.
In order to realize these benefits for your company, though, it's important that you point your search engine optimization efforts in the right direction. Often, that means investing some of your hard-earned money in your future success.
It's understandable that so many business owners want to cut down on search engine optimization costs, but hiring one of those SEO "companies" that spam you from time to time isn't going to get the job done. You need a professional search engine optimization team, not a fly-by-night operation that's more interested in your money than your success. This is especially important when you consider that the questionable tactics that many of the low-end providers use tend to work for a few weeks or months… only to have your site permanently blacklisted by the major search engines later.
So how do you find the right search engine optimization partner? There are several ways to go about it. The first is to look for the right set of qualifications and certifications. For instance, where have they received their training? A professional SEO consultant will have attended training such as that offered by the Search Engine Academy, which teaches professional-grade SEO tactics. In addition, they should be a member of professionally recognized organizations such as SEMPO (the Search Engine Marketing Professionals Organization). Does your search engine specialist necessarily need to have those exact credentials? Maybe not, but it can help you find someone who is serious about their craft, and the future of your business.
Another way you can check out a potential SEO provider is by looking at the feedback they've received from other customers. If dozens of businesses like yours are willing to say they're happy with the service and value they’ve received, then there's a good chance you have found someone who will go the extra mile to help you bring in new business. So ask for testimonials or the address of their online customer review page. It’s not only important to find out if they have the necessary digital marketing skills and experience, it is also important to know how their customers feel about “service after the sale”.
Search engine optimization is too important to your company's online marketing success to ignore, or to trust to a firm that doesn't have the right background or experience. A high-quality search engine marketing campaign can do wonders for your bottom line, so get started with the right partner today.
Owners of all size businesses should have a search engine marketing plan that takes advantage of the tremendous opportunities available in the digital marketing environment. If you would like to sit down and discuss these opportunities, you should contact WSI since we have been helping small and medium size businesses grow through professionally developed online strategies since the mid-90's.