In most cases, the biggest obstacle to winning the new customer for your company, once they have visited your website, is in your products, your prices, or even your competitors. It's the trust and confidence that your new potential customer doesn't have yet.
In other words, it's hard for them to know whether you are going to do everything your website promises you will, and whether or not they will still feel good about their decision to buy from you later. If there were some way that you could ease their minds and reduce these fears, your online leads and sales would dramatically go up.
Luckily, there is something you can do to give customers more confidence in your business – you can let other buyers post online reviews of their purchases.
Having reviews on your site works wonders because customers trust each other more than they do you or the manufacturers, at least when they are first deciding whether or not to place an order. And so, if they see lots of four and five star reviews all over your site, they feel confident that they are dealing with a reputable company and are much more likely to do business with you.
In addition, there are other benefits to having online reviews:
Adding online reviews to your website could help your search engine positioning. Google and the other major search engines love customer-generated content like online reviews, and tend to index quickly. That means that your great reviews help you show up on search engines more often, and may even appear in search results themselves, leading to more sales.
Online reviews are great for Facebook fan pages and other social media marketing. Since the essence of social media marketing is getting other people to tell their friends and colleagues about what you do, it only makes sense to integrate your online reviews into your Facebook business fan page and other profiles. If customers love you, why not let everyone see it?
Online reviews lead to more sales and faster sales. When a potential buyer sees that so many other people are happy with your work, or your products, they generally do less comparison-shopping, make quicker buying decisions, and decide to place larger orders. For that reason, encouraging satisfied buyers to leave their impressions on your website doesn't just build your credibility – it directly increases the profits you can make from your business website.
If you haven't tried a review system on your business website yet, get in touch with us today to find out how easy it is to use one to grow your sales.
Owners of all size businesses should have an internet marketing plan that takes advantage of the tremendous opportunities available in the digital marketing environment. If you would like to sit down and discuss these opportunities, you should contact WSI since we have been helping small and medium size businesses grow through professionally developed online strategies since the mid-90's.