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 Search Marketing Partner Checklist

Now that you’ve made the decision to market your business via search engine advertising,

you need to find the best partner, one that can answer YES to all of these questions.

 

Do you put my ads on all search engines without giving preference to your own directory?	WSI Local AdWorks is publisher agnostic, reaching over 98%* of the places people search online. We put your ads on ALL the leading search engines, including Google®, Yahoo!®, Bing™, and Ask®, and many specialized local directories like Local.com®, YellowBot℠, Insider Pages™ and more. Then we dynamically shift your budget to the sites that perform the best.
Do you offer display advertising on the web’s top sites to build my brand?	WSI Local AdWorks offers the broadest range of locally targeted display advertising in the industry with over 20 Display media bundles comprised of the web’s top sites plus a myriad of individual sites such as Facebook, MySpace™ (Fox), and Kelley Blue Book®. Our network of media properties reaches an estimated 90% of the total online audience in the U.S.
Do you offer re-targeting to bring consumers back to my website?	WSI Local AdWorks offers a unique Remarketing feature that remembers consumers who visit your website and later displays your ad on other sites they visit across the web. This reinforces your brand and recaptures interest in your services after they’ve left your site.
Do you provide a local representative to consult with me in person?	WSI Local AdWorks is built on the foundation of local relationships with customers. You work directly with your local Internet Consultant (IC) who meets with you face-to-face to determine your goals, set up your campaign, update you on performance and bring you new solutions to grow your business.
Do you have a team of certified specialists to manage and optimize my campaign?	WSI Internet Consultants are backed by a team of over 100 technology and campaign management experts with certifications from Google, Yahoo! and Microsoft® who oversee every aspect of your campaign from provisioning through optimization to ensure the best results.
Will you help me with my online reputation?	WSI Internet Consultants help you assess your reputation on major search engines, directories and review sites such as Google Maps™, Yelp® and more, then create a plan to promote positive reviews.
Do you build my budget based on the unique number of searches for my services?	WSI Internet Consultants create a custom budget for your business based on the number of searches for your services in your target geographic area, the estimated click-through rate for your keywords, and the average cost-per-click on the search engines.
Do you offer real-time reporting with details on conversions including calls, emails, and web forms?	The WSI Local AdWorks platform provides 24/7 online reports with granular details on your true conversions—phone calls, emails, web forms, coupon downloads and more— all of which show the ROI for your campaign.
Do you optimize my campaign daily based on conversions across all keywords on every search engine?	WSI Local AdWorks uses patent-pending technology to optimize your campaign twice daily based on conversions (phone calls, emails, web events) —not clicks—generated across all keywords and search engines.  We squeeze more performance out of your budget with every adjustment.
Have you run thousands of campaigns for local businesses?	The WSI Local AdWorks platform has run over 400,000 search campaigns for local businesses like yours since 2004 and we are currently managing over 55,000,000 keywords for our advertisers. We leverage this vast experience and proprietary data to setup and optimize your campaign for best results.
Do you offer additional services such as organic search engine optimization, social media marketing,  content marketing or landing page conversion optimization to help build my business?	WSI Internet Consultants have advanced certifications and can help assess your website and  entire online environment in order  to identify opportunities for improvement. We offer you a broad array of solutions including a new website or  landing page, organic SEO, fully managed  social media marketing program and eye-catching graphic design for banner ads among  other services.

If you are in the market for a paid search advertising partner, don't hesitate to call the best in the business. We've been managing successful advanced pay-per-click campaigns since 2004, and offer services suitable for small to large-size companies.

Owners of all size businesses should have a digital marketing plan that takes advantage of the tremendous opportunities available in the internet and digital online environment. If you would like to sit down and discuss these opportunities, you should contact WSI since we have been helping all size businesses grow through professionally developed online strategies since the mid-90's.

If you're in the Madison Wisconsin area, give us a call today at (608) 523-4255 and let's discuss these opportunities right away!

Best Regards,

Thomas J. Holzkopf
Certified Internet & Digital Marketing Consultant
Tom@WSIPrositebuilder.com
www.WSIPrositebuilder.com
Office: 608-523-4255

 Following is a list of the hot trends going on in the digital marketing industry which business's are subscribing to today. WSI is a full-service provider of digital marketing tools and techniques, and can help businesses of all sizes with any of these opportunities: 

1. Mobile Websites. With the growth of the smart phone technology, all businesses should have a mobile version of their website and it needs to be optimized like a regular website so that it is highly visible to the search engines for your important keywords.


2. Mobile Advertising. Same as paid marketing or pay-per-click, only these textual ads are only displayed when the searcher is using a mobile device, and are linked to specific pages on your mobile website.


3. Mobile Text Messaging. Similar to sending out email newsletters, people are able to “opt-in” to your mobile text messaging campaign to receive information from you about special product promotions, event notifications, coupon downloads, and other opportunities that are only available via their mobile device. You have complete control of your campaigns through the broadcasting tool that we provide.
     
4. 5-star Online Customer Reviews. Putting these on a website and integrating them on to your business Facebook page is a great way to increase conversions. Site visitors are able to visually see how well a company is servicing their customers, and then more quickly make a decision to become a new customer. According to a study, 88% of all online reviews in the U.S. are positive ones, and 70% of consumers trust other consumers opinions, while only 27% trust what the experts have to say.
    
5. Blog posting, article and press release syndication. Integrating a blog with a business’s website does two things. First, it is a great way to communicate with existing or potential customers. Second, the search engines consider it fresh content, and will visit and index more areas of your website because of that. Many of my clients use our professional copywriting service, letting us write the blog posts, post them to the business blog, and then submit them to several online article or press release directories where they will also be picked up by other websites and search engines, and syndicated across the internet. We also hook up the business blog with your Facebook business page if one exists where the post can also syndicate across the social networks.
     
6. Search Engine Marketing. Paid search or pay-per-click advertising and organic search engine optimization is still the number one technique for drawing geo-targeted traffic to a business’s website:
   
   
   1. Organic search engine optimization includes on-page and off-page techniques. Detailed documents that explain what is all included will be provided upon request.
   
   
   2. Pay-per-click targeted search engine advertising is the largest advertising mechanism in the world. Advertising can be locally, regionally or nationally targeted.
             
   
   
7. Display Advertising & Remarketing – A “push” form of advertising also known as “banner” advertising. Your banner ad is displayed on other websites who have opted in to Google’s (or other search engine’s) affiliate program. You pay when someone clicks on your ad and visits your website. Remarketing is a technique where your ads are displayed when people who have previously visited your website through your pay per click campaign visit an affiliate’s website. These ads can be static photo images, or include audio and video.


8. Microsites – small 2-3 page websites organically optimized for specific geographical areas. Great method for local targeting. For example, an auto repair shop may want to target people living in Madison, Fitchburg, Middleton, and Sun Prairie, Wisconsin. It is very difficult to optimize the main website for each of those locations, so the best method is to optimize the main site for the primary target area, and then create microsites and optimize those for the other locations.


9. Click to Call – Conversion tactic used successfully to convert website visitors into leads. Visitors simply click on an image displayed on your website, and the system then connects them to your business. Call lists can be set up so that calls follow the list, and then go to a recorded voice mail if nobody answers.


10. Groupon – Discount online selling to specific geographically targeted audiences, Groupon is the fastest growing company in the world. You negotiate a discounted price with Groupon who then sells your product via broadcast emails they send to their subscribers on a daily basis, and then they collect payment, keep their fee, and then write you a check for the balance.
    
    
11. Email Marketing – Monthly or quarterly newsletters, event notifications, special promotions, etc. This is a great way to stay in touch and nurture existing customers, as well as market to potential clients who subscribe to the newsletter through the business’s website. We offer a full-service option through WSI Integrated Ad Solutions (Inbox 360) as well as services through our partnership with Constant Contact.
    
    
12. Social Media Marketing. This is used in two ways. First, it is a great way to stay or get in touch with existing or potential customers, to monitor what they might be saying about your business, and be a part of that conversation. Second, the social media networks are a good place to market to potential customers without trying to sell them on your business. Use of Facebook and LinkedIn ads, additional pay-per-click advertising methods, are growing quickly. We offer social media services including the very basic setup to a fully managed social marketing strategy.
    

Owners of all size businesses should have an online marketing plan that takes advantage of the tremendous opportunities available in the online environment. If you would like to sit down and discuss these opportunities or have us review your existing online plan, you should contact WSI since we have been helping small and medium size businesses grow through professionally developed online strategies for many years. If you're in the Madison Wisconsin area, give us a call today at (608) 523-4255 and let's discuss these opportunities right away!
Best Regards,




Thomas J. Holzkopf
Certified Internet & Digital Marketing Consultant
Tom@WSIPrositebuilder.com
www.WSIPrositebuilder.com
Office: 608-523-4255

Years ago, the FDA established a pyramid of foods to remind Americans that they should be eating a mix of fruits, vegetables, grains, etc. And although much of that seems like plain old common sense today, there are times when it's good to be reminded that we all need a little bit of variety if we're going to keep performing at our best

In today's Internet marketing environment, the same could be said of your website. Your website needs a healthy diet if it's going to grow and become more profitable. Here are a few of the things you need to be feeding it on a regular basis:

Interesting, search engine friendly content to attract links and traffic. When it comes to web marketing, there just aren't any substitutes for fresh, interesting content. Why do you think it is that we offer so much free advice on this blog? Besides the fact that it lets us do a good deed and help out business owners in need now and again, it's also a great way to show the major search engines – not to mention our clients – that we've got lots of new ideas to share. Do that often enough, and you're bound to earn a better ranking on Google, Yahoo, and Bing.

Pay per click advertising to occupy sponsored listing slots. Numerous studies have shown that potential customers who are serious about buying tend to click on search engine advertisements much more frequently than other users do. In fact, they often look to those listings first, since they know they are likely to link directly to the products and information they're trying to find. For that reason, it's a good idea to feed your website a steady helping of paid traffic. Move some of that print ad budget over to online advertising for a few months and try it out. It's not always as cost-effective as organic search engine optimization is in the long-term, but it can keep serious buyers visiting your site every day, and it is much more cost effective than direct mail, newspaper and magazine ads, Yellow Pages, and other traditional advertising.

Social media posts to deepen customer relationships. Not everything on the Internet is about finding new customers; you can often do pretty well just by taking care of the ones you have now. Remember that as you establish and develop networks on Facebook, Twitter, and LinkedIn. While you may not be able to sell to them as aggressively as you would if you were to sell to one on your company's product pages, you can go a long way toward deepening the relationship you have with them, with the aim of turning them into even better customers over time.
Best Regards,




Thomas J. Holzkopf
Certified Internet & Digital Marketing Consultant
Tom@WSIPrositebuilder.com
www.WSIPrositebuilder.com
Office: 608-523-4255

What Comes First, Web Design or an Online Marketing Plan?

Very frequently, we have new clients come to us because – usually after studying a competitor's website – they have decided that it's time for their company to have a new website. There aren't many things the new website can't do for your company, and dozens of ways it can boost your profits, online or off. Still, a lot of these folks have it all backward...

That's because your online marketing plan is the most important piece of your Internet success. You should have one in place even before you start the design of your company's new website.

Although that's not the way a lot of people handle things, it makes sense when you stop to think about it. Ultimately, the goal of your company's website should be to attract more customers. Sometimes, as part of that process, you find that a new or upgraded design makes sense, but why begin with anything other than the aim of finding more business? By focusing your efforts on what matters most to your company, it becomes much easier to decide what kind of website you need, which features you should pay for, etc.

Here are a few ideas you should keep in mind while you start this process:

Even great websites need customers. In order to turn visitors into customers, you have to have a steady flow of visitors to start with. Make sure that search engine optimization, pay per click advertising, and social media marketing are all integrated in your online vision. Otherwise, you could end up with the masterpiece that's never seen by anyone.

What works for some other business may or may not work as well for you. Trying to copy a competitor can be dangerous, and taking advice from a well-meaning friend or colleague can sometimes be just as bad. Think of each idea you hear as it relates to your own company. Different strategies work differently across industries, so take what works for you and discard the rest.

There's one question that matters for every tool, feature, and application you consider. That question is: "How will this help me earn more money, or pay less than I'm paying now?" If it can’t do one of those two things, then why is it worth anything to your company? There might be very rare situations where you'd consider investing in something that won't show a clear return on investment, but throw in too many of them and you have the prescription for a few headaches, a lot of lost profits, and more than a little bit of regret.

Best Regards,




Thomas J. Holzkopf
Certified Internet & Digital Marketing Consultant
Tom@WSIPrositebuilder.com
www.WSIPrositebuilder.com
Office: 608-523-4255

What is WSI Local Adworks, and What Can it Do For Your Company?

If you run a business that depends on local customers, you probably feel a lot like one of two groups that we come across every day: those who are wondering how they'll get along without the yellow pages, and those who are wondering how they ever got by without search engine advertising.

Search engines – and especially Google, Yahoo, and Bing – are now the number one destination for 98% of people looking to purchase products and services, even if they are looking locally, and regardless of whether they are buying for business or personal reasons. If you need a steady flow of new customers coming into your company, and we all do, that means that search engines should also be your number one outlet for advertising.

That's where WSI's Local Adworks package comes in. As an all-in-one Internet advertising solution for business owners who want to see results, rather than endless amounts of spreadsheets, it isn't just the easiest way to start marketing your business on the Internet – it's the most cost-effective, too.

If you haven't tried WSI Local Adworks already, here are three good reasons to find out more:

It's an easy way to utilize all the major search engines. You don't have to worry about targeting the major search engines, and spending hours setting up and optimizing your campaigns, because we'll do it for you. We'll begin by finding out where your real business needs are and identifying the best keywords for your PPC ads. Then, we'll get them up and running for you in a matter of days, targeting specific towns, regions, states, or the entire U.S. based on where you want to advertise.

We give you the best reporting and lead tracking. There's a big difference between information and insight, and we track every click, e-mail, and phone call to ensure that you can tell exactly what sort of results you're getting and optimize your advertising campaigns as quickly and efficiently as possible. In fact, our product, powered by our partnership with Reach Local, continually re-optimizes your campaign, and reallocates funds to the best performing keywords that drive the most business. 

Adworks helps you maximize what matters. Lots of web developers like to talk about hits, traffic, social indicators, and other stats that do nothing to fill up your company's bank account. Even though driving additional traffic is a key ingredient, with our WSI Local Adworks platform, we work differently by tracking new orders you receive back to their source. The result is that you don't just get a campaign that's fully optimized and managed, but one that earns you as many new buyers as possible.

Think WSI Local Adwords could be the right answer for your business?

Contact us via phone at (608) 523-4255, or e-mail, and we’ll be happy to set up a free consultation with you today. What are you waiting for? Thousands of new customers are out there looking to find you!

To see more, view our WSI Local Adworks video.

Best Regards,




Thomas J. Holzkopf
Certified Internet & Digital Marketing Consultant
Tom@WSIPrositebuilder.com
www.WSIPrositebuilder.com
Office: 608-523-4255