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 Search Marketing Partner Checklist

Now that you’ve made the decision to market your business via search engine advertising,

you need to find the best partner, one that can answer YES to all of these questions.

 

Do you put my ads on all search engines without giving preference to your own directory?	WSI Local AdWorks is publisher agnostic, reaching over 98%* of the places people search online. We put your ads on ALL the leading search engines, including Google®, Yahoo!®, Bing™, and Ask®, and many specialized local directories like Local.com®, YellowBot℠, Insider Pages™ and more. Then we dynamically shift your budget to the sites that perform the best.
Do you offer display advertising on the web’s top sites to build my brand?	WSI Local AdWorks offers the broadest range of locally targeted display advertising in the industry with over 20 Display media bundles comprised of the web’s top sites plus a myriad of individual sites such as Facebook, MySpace™ (Fox), and Kelley Blue Book®. Our network of media properties reaches an estimated 90% of the total online audience in the U.S.
Do you offer re-targeting to bring consumers back to my website?	WSI Local AdWorks offers a unique Remarketing feature that remembers consumers who visit your website and later displays your ad on other sites they visit across the web. This reinforces your brand and recaptures interest in your services after they’ve left your site.
Do you provide a local representative to consult with me in person?	WSI Local AdWorks is built on the foundation of local relationships with customers. You work directly with your local Internet Consultant (IC) who meets with you face-to-face to determine your goals, set up your campaign, update you on performance and bring you new solutions to grow your business.
Do you have a team of certified specialists to manage and optimize my campaign?	WSI Internet Consultants are backed by a team of over 100 technology and campaign management experts with certifications from Google, Yahoo! and Microsoft® who oversee every aspect of your campaign from provisioning through optimization to ensure the best results.
Will you help me with my online reputation?	WSI Internet Consultants help you assess your reputation on major search engines, directories and review sites such as Google Maps™, Yelp® and more, then create a plan to promote positive reviews.
Do you build my budget based on the unique number of searches for my services?	WSI Internet Consultants create a custom budget for your business based on the number of searches for your services in your target geographic area, the estimated click-through rate for your keywords, and the average cost-per-click on the search engines.
Do you offer real-time reporting with details on conversions including calls, emails, and web forms?	The WSI Local AdWorks platform provides 24/7 online reports with granular details on your true conversions—phone calls, emails, web forms, coupon downloads and more— all of which show the ROI for your campaign.
Do you optimize my campaign daily based on conversions across all keywords on every search engine?	WSI Local AdWorks uses patent-pending technology to optimize your campaign twice daily based on conversions (phone calls, emails, web events) —not clicks—generated across all keywords and search engines.  We squeeze more performance out of your budget with every adjustment.
Have you run thousands of campaigns for local businesses?	The WSI Local AdWorks platform has run over 400,000 search campaigns for local businesses like yours since 2004 and we are currently managing over 55,000,000 keywords for our advertisers. We leverage this vast experience and proprietary data to setup and optimize your campaign for best results.
Do you offer additional services such as organic search engine optimization, social media marketing,  content marketing or landing page conversion optimization to help build my business?	WSI Internet Consultants have advanced certifications and can help assess your website and  entire online environment in order  to identify opportunities for improvement. We offer you a broad array of solutions including a new website or  landing page, organic SEO, fully managed  social media marketing program and eye-catching graphic design for banner ads among  other services.

If you are in the market for a paid search advertising partner, don't hesitate to call the best in the business. We've been managing successful advanced pay-per-click campaigns since 2004, and offer services suitable for small to large-size companies.

Owners of all size businesses should have a digital marketing plan that takes advantage of the tremendous opportunities available in the internet and digital online environment. If you would like to sit down and discuss these opportunities, you should contact WSI since we have been helping all size businesses grow through professionally developed online strategies since the mid-90's.

If you're in the Madison Wisconsin area, give us a call today at (608) 523-4255 and let's discuss these opportunities right away!

Best Regards,

Thomas J. Holzkopf
Certified Internet & Digital Marketing Consultant
Tom@WSIPrositebuilder.com
www.WSIPrositebuilder.com
Office: 608-523-4255

One of the debates we hear most frequently is whether search engine marketing – both in terms of organic search engine optimization and paid search advertising – are truly more effective and efficient than other forms of marketing are. In other words, do they really give you your money's worth, or is a good ranking on Google similar to a decent ad in the Yellow Pages?

Our answer would be that search engine marketing isn't just more efficient… it's a lot more efficient. In fact, it can bring you better customers, at a lower cost, than just about any other marketing or promotional medium.

Here are just a few of the quick reasons why:

Search engine marketing allows you to catch the right people. Some types of media, like television advertisements, can reach hundreds of thousands, or even millions, of people once. But how many of those are interested in what you sell, and how much of that advertising is wasted? By limiting your messages to the people who are actively looking for them, and costing you money only when they click on your ads, the major search engines allow you to market much more efficiently than would be possible elsewhere.

Search engine marketing lets you catch them at the right time. Not only do search engines put you in front of potential customers, they only do it at a moment when they are actively looking for your solutions. No other advertising or promotional platform can help you reach buyers with such precision, which is why the return on investment you get from search engine marketing is hard to match.

Search engine marketing lets you target your message... and change it in an instant. Likewise, when you're trying to find customers through search engines, you have the option of defining customer groups as tightly as you'd like. In some cases, it might make sense to have the same offer for everyone; in others, you want your ads to change along with certain words, phrases, locations, or customer types. Search engine marketing gives you the flexibility for either.

Likewise, if you have ever tried to change your Yellow Pages description, ongoing newspaper ad, or TV spot, then you already know that shifting your message – much less testing different approaches – can be difficult. With search engine marketing, however, you can decide to take your marketing campaigns in a new direction in minutes.

Search engine marketing is scalable. And finally, search engine marketing lets you go as big or small as you want. You aren't tied into expensive, long-term contracts, and you have the option of expanding a successful campaign in the blink of an eye. Given that your business is changing all the time, doesn't it make sense to try the one marketing medium that can shift right along with it?

Owners of all size businesses should have a search engine marketing plan that takes advantage of the tremendous opportunities available in the digital marketing environment. If you would like to sit down and discuss these opportunities, you should contact WSI since we have been helping small and medium size businesses grow through professionally developed online strategies since the mid-90's.

If you're in the Madison Wisconsin area, give us a call today at (608) 523-4255 and let's discuss these opportunities right away!

Best Regards,

Thomas J. Holzkopf
Certified Internet & Digital Marketing Consultant
Tom@WSIPrositebuilder.com
www.WSIPrositebuilder.com
Office: 608-523-4255

 Following is a list of the hot trends going on in the digital marketing industry which business's are subscribing to today. WSI is a full-service provider of digital marketing tools and techniques, and can help businesses of all sizes with any of these opportunities: 

1. Mobile Websites. With the growth of the smart phone technology, all businesses should have a mobile version of their website and it needs to be optimized like a regular website so that it is highly visible to the search engines for your important keywords.


2. Mobile Advertising. Same as paid marketing or pay-per-click, only these textual ads are only displayed when the searcher is using a mobile device, and are linked to specific pages on your mobile website.


3. Mobile Text Messaging. Similar to sending out email newsletters, people are able to “opt-in” to your mobile text messaging campaign to receive information from you about special product promotions, event notifications, coupon downloads, and other opportunities that are only available via their mobile device. You have complete control of your campaigns through the broadcasting tool that we provide.
     
4. 5-star Online Customer Reviews. Putting these on a website and integrating them on to your business Facebook page is a great way to increase conversions. Site visitors are able to visually see how well a company is servicing their customers, and then more quickly make a decision to become a new customer. According to a study, 88% of all online reviews in the U.S. are positive ones, and 70% of consumers trust other consumers opinions, while only 27% trust what the experts have to say.
    
5. Blog posting, article and press release syndication. Integrating a blog with a business’s website does two things. First, it is a great way to communicate with existing or potential customers. Second, the search engines consider it fresh content, and will visit and index more areas of your website because of that. Many of my clients use our professional copywriting service, letting us write the blog posts, post them to the business blog, and then submit them to several online article or press release directories where they will also be picked up by other websites and search engines, and syndicated across the internet. We also hook up the business blog with your Facebook business page if one exists where the post can also syndicate across the social networks.
     
6. Search Engine Marketing. Paid search or pay-per-click advertising and organic search engine optimization is still the number one technique for drawing geo-targeted traffic to a business’s website:
   
   
   1. Organic search engine optimization includes on-page and off-page techniques. Detailed documents that explain what is all included will be provided upon request.
   
   
   2. Pay-per-click targeted search engine advertising is the largest advertising mechanism in the world. Advertising can be locally, regionally or nationally targeted.
             
   
   
7. Display Advertising & Remarketing – A “push” form of advertising also known as “banner” advertising. Your banner ad is displayed on other websites who have opted in to Google’s (or other search engine’s) affiliate program. You pay when someone clicks on your ad and visits your website. Remarketing is a technique where your ads are displayed when people who have previously visited your website through your pay per click campaign visit an affiliate’s website. These ads can be static photo images, or include audio and video.


8. Microsites – small 2-3 page websites organically optimized for specific geographical areas. Great method for local targeting. For example, an auto repair shop may want to target people living in Madison, Fitchburg, Middleton, and Sun Prairie, Wisconsin. It is very difficult to optimize the main website for each of those locations, so the best method is to optimize the main site for the primary target area, and then create microsites and optimize those for the other locations.


9. Click to Call – Conversion tactic used successfully to convert website visitors into leads. Visitors simply click on an image displayed on your website, and the system then connects them to your business. Call lists can be set up so that calls follow the list, and then go to a recorded voice mail if nobody answers.


10. Groupon – Discount online selling to specific geographically targeted audiences, Groupon is the fastest growing company in the world. You negotiate a discounted price with Groupon who then sells your product via broadcast emails they send to their subscribers on a daily basis, and then they collect payment, keep their fee, and then write you a check for the balance.
    
    
11. Email Marketing – Monthly or quarterly newsletters, event notifications, special promotions, etc. This is a great way to stay in touch and nurture existing customers, as well as market to potential clients who subscribe to the newsletter through the business’s website. We offer a full-service option through WSI Integrated Ad Solutions (Inbox 360) as well as services through our partnership with Constant Contact.
    
    
12. Social Media Marketing. This is used in two ways. First, it is a great way to stay or get in touch with existing or potential customers, to monitor what they might be saying about your business, and be a part of that conversation. Second, the social media networks are a good place to market to potential customers without trying to sell them on your business. Use of Facebook and LinkedIn ads, additional pay-per-click advertising methods, are growing quickly. We offer social media services including the very basic setup to a fully managed social marketing strategy.
    

Owners of all size businesses should have an online marketing plan that takes advantage of the tremendous opportunities available in the online environment. If you would like to sit down and discuss these opportunities or have us review your existing online plan, you should contact WSI since we have been helping small and medium size businesses grow through professionally developed online strategies for many years. If you're in the Madison Wisconsin area, give us a call today at (608) 523-4255 and let's discuss these opportunities right away!
Best Regards,




Thomas J. Holzkopf
Certified Internet & Digital Marketing Consultant
Tom@WSIPrositebuilder.com
www.WSIPrositebuilder.com
Office: 608-523-4255

Years ago, the FDA established a pyramid of foods to remind Americans that they should be eating a mix of fruits, vegetables, grains, etc. And although much of that seems like plain old common sense today, there are times when it's good to be reminded that we all need a little bit of variety if we're going to keep performing at our best

In today's Internet marketing environment, the same could be said of your website. Your website needs a healthy diet if it's going to grow and become more profitable. Here are a few of the things you need to be feeding it on a regular basis:

Interesting, search engine friendly content to attract links and traffic. When it comes to web marketing, there just aren't any substitutes for fresh, interesting content. Why do you think it is that we offer so much free advice on this blog? Besides the fact that it lets us do a good deed and help out business owners in need now and again, it's also a great way to show the major search engines – not to mention our clients – that we've got lots of new ideas to share. Do that often enough, and you're bound to earn a better ranking on Google, Yahoo, and Bing.

Pay per click advertising to occupy sponsored listing slots. Numerous studies have shown that potential customers who are serious about buying tend to click on search engine advertisements much more frequently than other users do. In fact, they often look to those listings first, since they know they are likely to link directly to the products and information they're trying to find. For that reason, it's a good idea to feed your website a steady helping of paid traffic. Move some of that print ad budget over to online advertising for a few months and try it out. It's not always as cost-effective as organic search engine optimization is in the long-term, but it can keep serious buyers visiting your site every day, and it is much more cost effective than direct mail, newspaper and magazine ads, Yellow Pages, and other traditional advertising.

Social media posts to deepen customer relationships. Not everything on the Internet is about finding new customers; you can often do pretty well just by taking care of the ones you have now. Remember that as you establish and develop networks on Facebook, Twitter, and LinkedIn. While you may not be able to sell to them as aggressively as you would if you were to sell to one on your company's product pages, you can go a long way toward deepening the relationship you have with them, with the aim of turning them into even better customers over time.
Best Regards,




Thomas J. Holzkopf
Certified Internet & Digital Marketing Consultant
Tom@WSIPrositebuilder.com
www.WSIPrositebuilder.com
Office: 608-523-4255

What Comes First, Web Design or an Online Marketing Plan?

Very frequently, we have new clients come to us because – usually after studying a competitor's website – they have decided that it's time for their company to have a new website. There aren't many things the new website can't do for your company, and dozens of ways it can boost your profits, online or off. Still, a lot of these folks have it all backward...

That's because your online marketing plan is the most important piece of your Internet success. You should have one in place even before you start the design of your company's new website.

Although that's not the way a lot of people handle things, it makes sense when you stop to think about it. Ultimately, the goal of your company's website should be to attract more customers. Sometimes, as part of that process, you find that a new or upgraded design makes sense, but why begin with anything other than the aim of finding more business? By focusing your efforts on what matters most to your company, it becomes much easier to decide what kind of website you need, which features you should pay for, etc.

Here are a few ideas you should keep in mind while you start this process:

Even great websites need customers. In order to turn visitors into customers, you have to have a steady flow of visitors to start with. Make sure that search engine optimization, pay per click advertising, and social media marketing are all integrated in your online vision. Otherwise, you could end up with the masterpiece that's never seen by anyone.

What works for some other business may or may not work as well for you. Trying to copy a competitor can be dangerous, and taking advice from a well-meaning friend or colleague can sometimes be just as bad. Think of each idea you hear as it relates to your own company. Different strategies work differently across industries, so take what works for you and discard the rest.

There's one question that matters for every tool, feature, and application you consider. That question is: "How will this help me earn more money, or pay less than I'm paying now?" If it can’t do one of those two things, then why is it worth anything to your company? There might be very rare situations where you'd consider investing in something that won't show a clear return on investment, but throw in too many of them and you have the prescription for a few headaches, a lot of lost profits, and more than a little bit of regret.

Best Regards,




Thomas J. Holzkopf
Certified Internet & Digital Marketing Consultant
Tom@WSIPrositebuilder.com
www.WSIPrositebuilder.com
Office: 608-523-4255

What is WSI Local Adworks, and What Can it Do For Your Company?

If you run a business that depends on local customers, you probably feel a lot like one of two groups that we come across every day: those who are wondering how they'll get along without the yellow pages, and those who are wondering how they ever got by without search engine advertising.

Search engines – and especially Google, Yahoo, and Bing – are now the number one destination for 98% of people looking to purchase products and services, even if they are looking locally, and regardless of whether they are buying for business or personal reasons. If you need a steady flow of new customers coming into your company, and we all do, that means that search engines should also be your number one outlet for advertising.

That's where WSI's Local Adworks package comes in. As an all-in-one Internet advertising solution for business owners who want to see results, rather than endless amounts of spreadsheets, it isn't just the easiest way to start marketing your business on the Internet – it's the most cost-effective, too.

If you haven't tried WSI Local Adworks already, here are three good reasons to find out more:

It's an easy way to utilize all the major search engines. You don't have to worry about targeting the major search engines, and spending hours setting up and optimizing your campaigns, because we'll do it for you. We'll begin by finding out where your real business needs are and identifying the best keywords for your PPC ads. Then, we'll get them up and running for you in a matter of days, targeting specific towns, regions, states, or the entire U.S. based on where you want to advertise.

We give you the best reporting and lead tracking. There's a big difference between information and insight, and we track every click, e-mail, and phone call to ensure that you can tell exactly what sort of results you're getting and optimize your advertising campaigns as quickly and efficiently as possible. In fact, our product, powered by our partnership with Reach Local, continually re-optimizes your campaign, and reallocates funds to the best performing keywords that drive the most business. 

Adworks helps you maximize what matters. Lots of web developers like to talk about hits, traffic, social indicators, and other stats that do nothing to fill up your company's bank account. Even though driving additional traffic is a key ingredient, with our WSI Local Adworks platform, we work differently by tracking new orders you receive back to their source. The result is that you don't just get a campaign that's fully optimized and managed, but one that earns you as many new buyers as possible.

Think WSI Local Adwords could be the right answer for your business?

Contact us via phone at (608) 523-4255, or e-mail, and we’ll be happy to set up a free consultation with you today. What are you waiting for? Thousands of new customers are out there looking to find you!

To see more, view our WSI Local Adworks video.

Best Regards,




Thomas J. Holzkopf
Certified Internet & Digital Marketing Consultant
Tom@WSIPrositebuilder.com
www.WSIPrositebuilder.com
Office: 608-523-4255

3 Reasons to Add Paid Search Advertising to Your Online Marketing Mix

If you were just starting out in Internet marketing, there are two things you would learn almost right away: first, that since roughly 85% of all online purchases begin at the major search engines like Google, Yahoo, and Bing, it's very difficult to succeed without showing up on the first or second page for your most important keywords and phrases; and secondly, that search engine optimization – the art and science of making your company's website show up in those coveted top spots – generally takes longer than you think it will.

Luckily, there is a solution to this conundrum, one that allows you to take advantage of all of that wonderful traffic without having to wait months or years. It's solution that a lot of business owners overlook, however, because they either don't appreciate its effectiveness, or they’re afraid it's going to be too expensive.

What we are talking about, of course, is pay per click (PPC) search engine marketing – the small ads that appear on the right hand side or on top of your Google results after you have entered in your search term.

If you haven't considered or tried PPC advertising in the past, here are three good reasons to give it a try:

It's much faster than organic SEO. Obviously, the biggest benefit to PPC is that it doesn't take the same amount of patience that other methods do. In fact, you could easily have a working (and profitable) search engine marketing campaign set up in hours. After that, it's up to you to keep refining it for better returns, expand your advertising campaign, or cancel it altogether.

PPC traffic generally converts at a higher rate. One thing about PPC that doesn't get mentioned often enough is that serious shoppers tend to click sponsored links more often than searchers who are just trying to find information. This means that, even though you're paying for the clicks you're getting, they are statistically more likely to purchase from your site than virtually any other kind of visitor.

It allows you to test out new ideas quickly. Whether you plan on using pay per click long term or not, setting up a campaign and trying out new keywords and/or offers is a great way to find out what potential buyers think. Why spend months optimizing your site for the search engines, only to find out that you're attracting the wrong type of customer, or that the information on your landing pages isn't compelling enough? A quick search engine marketing campaign can answer those questions for you much more quickly and efficiently.

A lot of business owners pass on the opportunity to try pay per click advertising because they think it's going to end up costing them too much money. But if PPC can work more quickly, bring you better buyers, and help you to optimize your marketing messages more quickly, is that really a bad investment?

You should consider a PPC campaign for your company. If you're not quite sure where to start, you should contact WSI since we have been helping small and medium size businesses grow through professionally managed pay-per-click campaigns for several years now. If you're in the Madison Wisconsin area, give us a call today at (608) 523-4255 and let's discuss these opportunities right away!
Best Regards,




Thomas J. Holzkopf
Certified Internet & Digital Marketing Consultant
Tom@WSIPrositebuilder.com
www.WSIPrositebuilder.com
Office: 608-523-4255

Internet marketing, also referred to as as  online marketing, digital marketing, i-marketing, web marketing, or eMarketing, is the marketing of products or services over the Internet. Internet marketing is used by businesses to create leads, improve brand recognition, and increase sales. In today’s digital world, a complete and professionally developed Internet marketing strategy is a must.

Ever since the early to mid-60’s when the Internet first began, the global network known as the World Wide Web has brought various forms of online media to a global audience in light-speed fashion. Because of the ability to interact in real or near real-time, Internet marketing is very unique and different than traditional marketing channels such as print, direct mail, radio, TV and billboard advertising. In the Internet marketing environment, you are able to monitor your customers’ inquiries in real-time mode and respond to them with immediate responses that are customized for each of your customer’s online transactions.

Four Reasons Every Business Needs an Internet Marketing Strategy

1. Build an ongoing stream of profitable and targeted traffic to your website
2. Connect with customers at the very instant that they're making a buying decision
3. Maximize ad spending by targeting only relevant prospects through specific keyword phrases   
4. Expand your market more cost effectively compared to traditional marketing

Internet marketing is segmented to support various phases of your customer’s decision-making and buying lifecycle as well as after-the-fact customer service. Different Internet marketing programs are applied at the right times for you to acquire new leads, convert them into paying customers, and to nurture and to retain them as your long time customers. These Internet marketing programs allow you to listen to what your customers are saying about your products and services when they are talking about you, and to leverage or respond to their positive and sometimes negative feedback.

A Comprehensive Internet Marketing Program Is an On-Going Process

Your Internet marketing plan is not a one-time program, but rather a long-term strategy. To keep targeted traffic flowing to your website and new customers coming in to your front door through your online channels, your Internet Marketing program should consider the following:
    

1. Interactive Website Design based on conversion architecture principles that will keep your site visitors coming back and taking the necessary call-to-action that you want them to take, such as placing a phone call to your place of business, downloading a brochure or whitepaper, or submittinga form. A website that doesn't convert is basically a poor investment, so this part is essential.
2. Search Engine Marketing (SEM) consists of Search Engine Optimization (SEO) and Paid Marketing or pay-per-click ads (PPC) such as those delivered by Google Adwords or Microsoft's adCenter to bring extremely targeted traffic to your website. SEO provides the "organic" or "natural, un-paid listings you see in the search engine results pages, and involves on-page and inbound link building techniques. PPC campaigns can be targeted to specific geographic locations, so it is perfect for targeting people in the local vicinity of your business, and charges only occur when someone actually clicks on an ad and visits a specific landing page on your website.
   
   Online re-marketing is a PPC technique that allows you to display your ads to people who have previously visited your website but left without buying ... an opportunity where special offers such as free shipping might be in order, for example.
3. Social Media Marketing (SMM) involves leveraging the social networks for achieving word-of-mouth referrals and endorsements, keeping in touch with what your customers are saying about your brand, responding to negative comments, as well as being used as another channel to keep your existing customers and prospects aware of what is happening at your business through special promotions, event notifications and customer loyalty programs.
   
   Usually a good SMM strategy will include the setup of branded pages on the Social Networks, including Facebook, Twitter and LinkedIn, and the creation of a blog that is integrated with your website, a process to get your customers and prospects to find you and become a fan or follower on those networks, and a process to syndicate your digital assets such as articles, press releases and blog posts across the internet and through each of these social networks. By properly syndicating your digital assets, your message can easily go viral and quickly grow your online presence through these new channels.
   
   Other methods for marketing through the social networks include integrating online videos with your website and syndicating the optimized videos through various online video directories, which provides both customer service and SEO benefits to the viewer. Also, by integrating online customer reviews into your overall online strategy, you can increase online sales conversions by 20% or more. 70% of consumers trust what other consumers are saying about a product or service, while only 27% trust what the experts have to say.
4. Targeted Lead Marketing, including opt-in Email Marketing for Lead Nurturing, Lead Generation and Customer Retention. eNewsletters, event notifications, special promotions, informative news briefs and customer loyalty programs are just a few techniques of leveraging this marketing strategy. Spam is not considered a proper email marketing technique, so this communication is only distributed to those who either asked to hear from you by "subscribing", or at the very least are given the chance to opt-out on every email message that you send.
5. Mobile Marketing is a good reason why "Internet Marketing" strategies are becoming known as "Digital Marketing" strategies. Rather than only leveraging the channels that the Internet provides, Mobile Marketing leverages cellular technology as well, usually through smartphone or tablet devices such as the iPhone or the iPad from Apple. With today's technology, we now have the ability to market your products and your brand to subscribers to your mobile marketing programs, similar to sending out eNewsletters or special promotions to email subscribers. Why should businesses consider moving into this environment? Here are a few reasons why:
   
   1. Currently 1/3 of the world has mobile internet access, which is twice as many internet-connected PCs.
   2. 60% of the world's population is expected to have access to the internet through a mobile device in 1 year.
   3. Mobile web technologies allow us to provide location-specific resources to users with the help of GPS technology.
   4. 2.1 billion people are actively text messaging today, and 2/3 of mobile phone users subscribe to "SMS text marketing".
   5. There are 2 times as many active SMS users as are active users of email.
   6. And the real kicker ... on average text messages are read within 4 minutes of receipt compared to 48 hours for email. While 65% of all email is SPAM, less than 10% of SMS is SPAM.
6. Display ads (banner advertising) or the equivalent of ads in newspapers and magazines.
7. Web Analytics will allow you to see your return on your marketing investment. Without web analytics, you'll never know what is working and what isn't. A good analytics program is essentail to your online success.

Experienced sellers know that reaching a potential customer during the right phase of their buying cycle is key to converting interest into a sale. Search engines have the unique ability to connect with prospective customers at the exact moment they're researching a product or service; they want to find your business ... so make sure they can or you will lose that business to your competition!

Success with these internet marketing programs, as with any advertising, lies in making sure your ads are being seen by the right group of people at the right time. This means knowing who you're targeting and where they can be found. It sounds simple, and thanks to the Internet it really is. Your WSI Internet Marketing Consultant can sho
Best Regards,




Thomas J. Holzkopf
Certified Internet & Digital Marketing Consultant
Tom@WSIPrositebuilder.com
www.WSIPrositebuilder.com
Office: 608-523-4255

Ready for results?

To discuss a customized internet marketing strategy for your business, contact your WSI Internet Marketing Consultant today!

HFFR8JJ9M6JN - CR77ZUF7KPRB - "Online Remarketing" - a way to recapture visitors who went to your site and left without buying anything. Did you know that you can display promotional product or service ads (through Google Adwords) online so that only the people who have previously visited specific pages on your website see them? And you only pay for the ad when someone actually clicks on it and visits your website? Some businesses who have tried this have received a  400% boost in ad response!

It is a known fact that a large percentage (up to 96 percent!) of visitors to eCommerce sites will leave without ever buying anything.

A recent study by Forrester indicates there are five reasons visitors abandon their shopping carts:

1. Shipping and handling costs were too high.
2. The shopper wasn't ready to purchase the product.
3. The shopper wanted to compare prices on other sites.
4. Product price was higher than the shopper was willing to pay.
5. The shopper just wanted to save products in their cart for later consideration.

When putting together their marketing strategy for 2011, website owners should consider remedies for recapturing visitors who previously left their website.

You spend a lot of time and effort and sometimes hard-earned marketing dollars getting online buyers to come to your site, so wouldn’t it be great if you could put display ads with special promotional messages only in front of those people who previously looked then left your site? This is like the difference between a cold lead and a warm one. Now you can advertise to those previous visitors through a fairly new service available through Google Adwords called "online re-marketing".

Re-marketing empowers marketers to get in front of viewers who have already shown interest in a product or service. With remarketing, those "lost" shoppers are shown ads for the product or service they initially eyed as they surf elsewhere on the web.

This means a retailer, through a highly targeted advertisement (right down to the specific product they were looking at) , can re-engage with visitors who previously left their site. These ads can be very effective in battling reasons for their leaving the site in the first place by offering incentives and promotions like free shipping or 10 percent off their next purchase.

As mentioned earlier, some advertisers have seen a 400 percent increase in ad response since implementing a remarketing campaign. From most observations though, remarketing is the most under-utilized online marketing technology available. Maybe it’s something you should try in 2011?

Contact WSI Superior Web Solutions today for a free initial consultation to determine if this program will work for you.

In spite of the size of your business, its industry or the nature of your internet marketing strategy, I am sure that we can all agree on one thing:

There is very little point in spending money attracting people to your company’s website if your pages aren’t doing the job properly!

Poorly implemented pay-per-click (PPC) campaigns and ineffective landing pages will give you nothing but a high bounce rate, a nonexistent ROI, and pathetic conversion rates. So rather than wasting precious time and money (for both you and your online customers) here are 3 of my PPC campaign and landing page tips to that will work to boost your conversion rate and turn online visitors into paying customers.

3 PPC & Landing Page Tips to Attract Your Online Customers

1. Actually create a landing page!

It might seem simple enough, but using your site’s home page as your landing page is one of the most common mistakes among business owners on the Internet. Leading a visitors to your home page forces them to have to search through pages and pages (…and pages) of your website to try and find the product or service you’re promoting. And if there’s one characteristic common among all Internet users, it’s that they have very short attention spans. If it’s not convenient and easy, your online visitors will lose patience, get distracted and go elsewhere.

It is much easier and more effective to create a small landing page. It will show your customers exactly what you want them to see; it will hold their attention and, ultimately, will be more likely to bring in the sales.

2. Create the relationship between your landing page and your PPC ad.

Many Madison area business owners make the mistake of creating an extremely generic landing page. Realistically, you should have a specific, distinct landing page for each of your paid ads. The fact of the matter is that someone clicked on your link because they were interested in the specific product or service in your PPC ad. So, correspondingly it’s very important to create a landing page with specific information and messaging pertaining to that product/service.

3. Make it appealing to hold visitors’ attention.

Creating a confusing and unorganized landing page is another very common mistake that many businesses make online. Whether offline or on the Internet, selling a product or service demands that you be as clear and as precise as possible. Keep your landing page simple, organized and professional. Some factors to consider might include clear call-to-actions or buttons, minimal navigation, or easy-to-scan copy.

Visit our site to learn more about creating cost effective pay-per-click campaigns and developing landing pages that will drive an online conversion.