Mobile Marketing Facts

“In the last twelve months, customers around the world have ordered more than US $1 billion of products from Amazon using a mobile device," – Jeff Bezos, founder and CEO of Amazon.com (July 2010).

WSI now has the product and know-how to launch a self-managed mobile marketing campaign for your Madison Wisconsin business!

Catch The New Wave in Digital Marketing - Mobile Marketing

With the existence of approximately 235M U.S mobile subscribers, marketers can now reach nearly all US consumers with targeted mass marketing. Across all ages, 69% of all users use SMS (text) messaging, with SMS usage at 84% amongst youth ages 13-34, and as high as 64% among adults ages 35-64.

Mobile Internet use has also become mainstream, with use approaching 30% across all ages and phone types, and 40% for ages 13-34. More than 88% of all active handsets in the U.S are enabled for SMS, and 64% are enabled with browsers to access the Internet.

The most popular activities of mobile Internet users, according to IDC (December 2009) are:

• Using search engines, reading news and sports information, downloading music and videos, and sending/receiving email and instant messages. Over the next four years, IDC predicts the fastest growing activities will be purchasing, social networking and blogging.
• Accessing online business applications and corporate email systems will also grow rapidly.
• Mobile financial services, including m-banking and money transfers; and mobile payment, including m-commerce and contactless payments

Shopping on the mobile Web, i.e. m-commerce will reach US$119 billion in 2015 predicts ABI Research that’s about 8 percent of the total e-commerce market:

• Today, Japan is king of m-commerce, where mobile Web shopping exceeded US$10 billion in 2009, making the US$1.2 billion bought in the US by mobile look trifling.
  For more insight on Japan, see this: guide to mobile in Japan
• M-commerce in Europe is expected to outpace the US by the end of 2010.
• Long-term growth in m-commerce will come from developing nations where mobile is virtually the only way to access the Internet.

The top 10 consumer mobile applications for 2012, as predicted by Gartner (November 2009).

Order was determined by impact on consumers and industry players, considering revenue, loyalty, business model, consumer value and estimated market penetration):

• Money transfer – most services offering person-to-person transfers, using Short Message Service (SMS), signed up several million users within their first year. 
• Location-based services – Gartner predicts that the LBS user base will grow globally from 96 million in 2009 to more than 526 million in 2012.
• Mobile search – the user experience of mobile search needs to improve to drive customer loyalty and drive sales and marketing opportunities.
• Mobile browsing – 60 percent of handsets shipped in 2009 can browse the mobile Web, rising to approximately 80 percent in 2013. Therefore, the mobile Web will be a key part of most corporate B2C mobile strategies.
• Mobile health monitoring – i.e. using IT and mobile telecommunications to monitor patients remotely..
• Mobile payment – paying for goods and services over the mobile Web.
• Near-field-communication services – NFC allows contactless data transfer between devices and terminals typically to pay for transport or to cash in a mobile coupon.
• Mobile advertising – Gartner expects spending on mobile advertising to reach US$7.5 billion in 2012 from US$530.2 million in 2008.
• Mobile instant messaging – Gartner thinks users really desire Mobile IM, especially in developing markets. This presents an opportunity for mobile advertising and social networking.
• Mobile music – apart from ring tones and ring-back tones, which have turned into a multibillion-dollar service, mobile music has so far has been disappointing.

Learn how mobile marketing can be used in the real world by reviewing our Mobile Marketing Use Cases and our Mobile Marketing Case Studies! Or find out how to launch a mobile website for your Madison or Mount Horeb area business.
 
Contact Us today to discuss how a WSI mobile marketing strategy can help grow your Madison area business. This is the fastest growing area for marketing your business online ... even faster than search engine and social media marketing!

Over the past 6+ years WSI Superior Web Solutions of Mount Horeb has helped many businesses in Madison, Mount Horeb and other southern Wisconsin communities to grow and prosper in the digital world, and we’re ready to help your business too!

Call us now at (608) 523-4255 or toll-free (866) 531-1686 to set up a free initial consultation meeting.