Mobile Marketing Use Cases

“In the last twelve months, customers around the world have ordered more than US $1 billion of products from Amazon using a mobile device," – Jeff Bezos, founder and CEO of Amazon.com (July 2010).

WSI now has the product and know-how to launch a self-managed mobile marketing campaign for your business!

Mobile Marketing Use Cases For Specific Industries

Click below to read the use case for a specific industry.

• Restaurant
• Night Club
• Retail Store
• Personal Services
• Club or Private Community
• Internet Marketing

Restaurant Mobile Marketing Example

This is an example of how a restaurant would use our service to increase sales and customer loyalty. The restaurant gives promotional cards to customers and places table stands throughout the restaurant. The same offer can also be printed on their newspaper ads and direct marketing materials. Customers add themselves to the restaurant's list by sending text message SAVE (or any other 3-12 letter keyword that is dedicated to the restaurant) to number 41513 from their cell phones. The restaurant can then send marketing messages (with a special food or drink offer) to this list by using our simple online form at a time that the restaurant knows that business is slow, creating an immediate boost in sales.

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Night Club Mobile Marketing Example 

Sample advertising message:
Get a free drink! Join our VIP-Club now and your next drink is free. As a VIP-Club member you will get important Club info sent directly to your cell phone. Text INFO to 41513 to join now.
Or
Get a free admission pass! Send text message INFO to 41513 from your phone and join our VIP Club. A free admission pass will be sent to your phone. As VIP-Club member you will receive special VIP-promotions directly to your cell phone.

Give away cards are given to everyone entering the club and disc jockeys makes special announcements during the night. Hundreds of people join the VIP-Club every week.
Some night clubs have been manually collecting customers' phone numbers. This cannot be compared to.

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Retail Store Mobile Marketing Example

Grocery/Convenience Stores

Sample advertising message displayed in store:
Big Savings! Become a Preferred Customer and get all our best special offers sent directly to your cell phone. Send text message Info to 41513 now and get 20% off your next purchase!
Text STOP to 41513 to opt-out. Standard rates apply.

Sample text marketing messages:
This weeks specials: Mo-We: File Mignon $9.95/lbs, Tues: Chicken wings $1.99,Thu-Sat: Coke 12pk $2.99. Fri: Roses 20pc $4.99. Fresh salmon on Fri $6.99. Welcome to Joes
(Rose distributor gave $50.00 as cooperative advertising support. This covered 50% of the messaging expense.)

New French cheese collection now available at our store. Come and taste our high quality cheeses on Friday 1pm to 8pm. French red wines starting at $5.99. Joes
Happy Thanksgiving! As a preferred customer you get 20% off of pre-ordered turkeys with this message. Please note, store is closed on Sunday 11/30. Joes Grocery

Nutrition store

Sample advertising message displayed in store:
$10.00 off of Your Next Purchase! Send text message INFO to 41513 to join our VIP members club. You get $10 off your next purchase and a VIP Club member card, which entitles you to receive a 20% discount for all of your purchases from our store. As a VIP member you will be receiving all our best offers and other important information directly to your cell phone. 
Text STOP to 41513 to opt-out. Standard rates apply.

Sample text marketing message:
Nutrition expert in our store on Wednesday 7/11 from 2 pm to 5 pm. Check your body fat % free and get a diet plan and 20% off of Nutrix6 supplement 7/9-7/21.

Video rental store

Sample advertising message displayed in store:
Join our VIP Video Club and Get 2 videos for the price of one with your next rental! Send text message INFO to 41513 to join! As a VIP Video Club member you will be receiving every 5th rental free of charge.

Sample text marketing message:
This weeks new releases: MI-III, Monday, Tuesday, Rocky 7 Thursday. Buy used DVD-movies from $2.99. Preview for club members only today.

Car Dealers

Sample advertising message displayed in dealership:
Join our exclusive VIP Owners Club and receive news, updates and maintenance discounts!

Sample text marketing message:
Show this coupon and get a free oil change! You have also been entered in our New Car Giveaway Sweepstakes, Miami Lexus.

Other possible car dealership applications/marketing messages include:
Special financing for purchases during a particular period
Special values on trade-ins
Certain high end dealerships offer tickets to sporting events/theaters
Special sales promotions that would give buyers a longer warranty
A maintenance service reminder

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Personal Services Mobile Marketing Example

Hair Dresser

Sample advertising message:
40% off of Your Next Visit! Send text message INFO to 41513 to join our VIP members club. You get 40% off your next purchase and a VIP Club member card, which entitles you to receive a 20% discount for all hair products. As a VIP member you will be receiving all our best offers and other important information sent directly to your cell phone. Send message INFO to 41513 now!

Text STOP to 41513 to opt-out. Standard rates apply.

Sample text marketing message:
Permanents 20% off for VIP members week days 10am - 2pm. Book now, limited availability. Call 345-5423. Valid until 7/30/. Alterna shampoos 0% off this week.

Dry Cleaners

(Once you have read this example please test it by sending keyword CLEANERS to 41513)

Sample advertising message displayed in store/Newspaper/TV Ads:
Join our frequent cleaner program and SAVE BIG! Text SHIRT to 41513

Sample text marketing message:
Thank you for joining our frequent cleaner club! Get five shirts professionally dry cleaned free this Friday! Our VIP customers enjoy next day service at 30% off regular prices. You will be receiving exclusive money saving offers directly on your cell phone from us in the future.

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Club or Private Community Mobile Marketing Example

Racket Club

Sample information text message:
Selected tennis lessons this week 20% off. Limited availability. Call Mark to book. Club meeting next Friday at 6pm.

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Internet Marketing Mobile Marketing Example

Online DVD Store

Sample advertising message:
10% off your next purchase. Join our VIP Club.
Reply message contains a special promotion code, which entitles to receive 10% when inserted into the order form.
VIP-Club is advertised on the web pages.

Online Music Store

A more targeted system can be implemented based on music genre. If the customer orders a rap cd, he will be asked to send in the join message with a second level keyword. This way he will only get info about new rap releases and specially targeted discounts.

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Contact Us today to discuss how a WSI mobile marketing strategy can help grow your business. This is the fastest growing area of internet marketing, including search engine and social media marketing!

Over the past 6+ years WSI Superior Web Solutions of Mount Horeb has helped many businesses in Madison, Mount Horeb and other southern Wisconsin communities to grow and prosper in the digital world, and we’re ready to help your business too!

Call us now at (608) 523-4255 or toll-free (866) 531-1686 to set up a free initial consultation meeting.