What is Social Media Marketing?
Social media marketing is the process of promoting your website or
business through
social media channels. It is a powerful strategy to obtain additional
inbound links, brand visibility, and targeted website traffic.
Reasons for Social Media Marketing
Building Relationships
Listening to Customers
Joining the Conversation
Engaging your Target Market
Does Social Media Marketing sound scary? It is, because your customers are talking and making buying decisions based on their social network's influence. Adopting this strategy is critical for your business in these changing times. The paradigm has shifted and this is a new dynamic marketing media.
Can Social Media Marketing Boost Your Profits?
The answer is YES! – the social media networks are designed to help people connect, share information,
and opinions. They are growing in the number of visitors and popularity every day.
Being part of the communication, building profiles, connecting with your
target market, educating your audience, and listening an answering your customers
are all part of this critical strategy!
Website Content Creation (Blogs and Articles)
Article Marketing (PR.com, Free-Press-Release.com)
Social Networking Portals (Facebook, Twitter, LinkedIn)
Social Bookmarking (Digg, StumbleUpon, Del.icio.us, Twitter)
Groups and Mailing Lists (Yahoo Groups and Google Groups)
Video Marketing (YouTube, Magnify.net)
Download our free whitepaper to learn even more:
| A recent survey reveals only 38% of small businesses already have a company website. And 32% of these respondents are planning to spend more time and more money on building a company website in 2010. – Source eMarketer Dec 2009 | |
| In 2010 US Advertisers are expected to continue the shift from TV to online video. Leading to a tipping point for online video ads, American advertisers in 2010 will spend $0.13 per hour of internet video viewing for each $0.12 they spend per hour of TV viewing. -Source eMarketer, Dec 2009 | |
| Marketers are continuing to make social networks a priority for 2010. In fact, by 2011worldwide spending for online social network advertising will likely reach $2.9 billion, up from $2.2 billion in 2009. – Source eMarketer, Dec 2009 | |
| Paid services on social network sites are on the rise. US paid social networking site revenues are forecasted to surpass $1.4 billion in 2013, doubling $627 million in 2009. – source eMarketer Nov 2009 | |
| American companies will set a larger budget for online social media marketing in the coming years. US online social network ad spending will reach more than $1.39 billion by 2011, an increase from 7.7% expected for 2010. – Source eMarketer Dec 2009 |
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